Sony at T5

Sony sought to create a standout presence at Terminal 5, Heathrow Airport, to showcase new products, 3D innovation, and launch their make.believe campaign. The goal was to design an immersive and entertaining experience with a major visual impact, serving as a dynamic arena for presenting Sony products.

We developed an eye-catching conical spiral structure that seamlessly integrated lighting and technology. This design allowed visitors to engage with real products on the exterior while providing an immersive experience inside. The flexible setup ensured that content and products could be easily refreshed in line with Sony's messaging calendar.

*Work produced at Platform Group