Kingfisher Customer Offer Week

Kingfisher plc, an international home improvement company with over 1,300 stores across Europe, Russia, and Turkey, needed a way to communicate their global transformation programme to diverse audiences, including leadership teams, colleagues, investors, and the press. The challenge was to design a series of experiences and exhibitions that would engage a wide variety of audiences from different retail brands and business areas.

The design needed to be neutral, exciting, and functional, reflecting the transformation ethos without aligning with any specific Kingfisher retail brand. To achieve this, we developed a flexible, modular design using mobile plywood structures and sustainable materials like cardboard and particle board for graphic substrates. This re-usable design allowed for scalability, accommodating events ranging from 100 to 3,500 square meters.

We created a series of experiential, branded environments that showcased a wide range of products, store prototypes, investor communications, presentations, and digital applications. Post-event feedback showed that over 80% of delegates left with a clear understanding of Kingfisher’s strategy.

*Work produced at Platform Group