Lexus Live: Redefining Luxury in the Heart of German Automotive Territory

Lexus challenged us to promote Japanese luxury cars in the heart of Germany—territory traditionally dominated by BMW, Mercedes, and Audi. To achieve this, we created "Lexus Live," a 2,000 square meter brand touring experience that allowed the German public to engage with Lexus firsthand, both as a brand and through an immersive driving experience. Visitors were fully immersed in the luxury world of Lexus, with staff embodying the brand’s promise and making each customer the star of the show.

*Work produced at Platform Group