TAG Heuer

Building on the success of our previous work for Tag Heuer at the Goodwood Festival of Speed, we were tasked with reviewing and enhancing their pavilion design. The goal was to create a retail-oriented environment that celebrated 50 Years of Carrera while fully embodying the TAG Heuer brand.

We collaborated with TAG Heuer to develop a walk-through experience centered around a dedicated retail area, reflecting the style and quality of their high street stores. The design featured impactful, large-format graphics integrated with TAG Heuer’s iconic assets, creating an immersive experience that extended their brand story.

The pavilion was a resounding success, attracting visitors and driving sales throughout the event.

*Work produced at Platform Group